NAMM 2014 – 23,000 square feet of exhibit!

Accomplished Events and Promotions Management Professional with track record reflecting ability to implement effective, integrated marketing programs and optimize operations. Achieving performance objectives by maximizing strategic planning abilities.

Broad expertise in managing all facets of promotional campaigns and events. Producing collateral materials to execute targeted marketing programs that consistently exceed expectations. Collaborator and consensus builder.

  • Develop and execute strategies for engagement marketing programs with the goal of creating unique and engaging activations that capture consumer, retailer and media exposure.
  • Provide on-site organizational leadership. Arrange and supervise internal staff, external contractors.
  • Evaluate new technologies and concepts to create unique event experiences.
  • Manage and track budgets & expenses related to event production.
  • Negotiate contracts with vendors, venues and other service providers.
  • Negotiate terms with performers and their management.
  • Facilitate internal/external communication regarding promotions operations via social media and public relations teams.
  • Ability to multi-task on projects to meet competing deadlines.
  • Manage deliverables between product marketing, marketing communications and executive management.
  • Coordinate social media and public relations to enhance promotions and leverage exposure.
  • International experience producing events and promotions in North America, Europe and Asia.