Fender Visitor Center Grand Opening Party | September 2011

Brad Wendkos | CEO at truefire.com

Michael is likely THE most buttoned up professional I know in the Music Industry. We’ve worked together on dozens of high-profile non-profit events where Michael provided critical support, without which the events would not have succeeded. In every case, Michael exercised his expertise and took the time to ensure timely delivery and coordination of all required components including equipment and staff. No easy task. I might also add that all of these services were provided free of charge in support of the charities our events supported – no incentive other than doing the right thing, the right way. Michael is indeed the quintessential pro! I highly recommend Michael to anyone, or any company without hesitation.

Kevin Fiske | Principal at High Level Marketing

I had the privilege of working with Michael for many years that he hired our firm to produce Promotional Merchandise, Apparel and Channel Marketing Displays and POS signage for his company, Fender Musical Instruments Corporation (FMIC).

I was always amazed at the number of projects and responsibilities he would oversee at Fender. From Domestic and International Conferences, Events, Tradeshows and Sponsorships to Channel, Brand and Integrative Marketing Strategies, Initiatives and Public Relations.

Michael is knowledgeable and skilled in many areas of Marketing. A real go to person. He is always focused, friendly and very easy to work with. I’d recommend him to anyone as he is easily one of my favorite clients.


Joe Vasko | Executive Level Marketing, Communications, Digital Media, Sales and General Management Leader

I had the distinct pleasure of working with Michael and I can state with confidence that his ability to handle multi-layered projects, lead the design, development and completion of trade show layouts, foster marketing and events coordination was exceptional. His ability to prevail over intense pressure with a cool and calm approach allowed for a high sense of confidence in his ability to deliver, which he did, time and again.


Jeff Hasselberger | Owner, Hasselberger Associates

Michael has a great ability to keep large and complex projects moving along in the right direction. He manages contractors well and has excellent creative input. Several of these projects were well over $1 million and were successfully accomplished with positive results.


John Cruz | Master Guitar Builder, Fender Musical Instruments

Michael was a huge part of the success of our company’s trade shows and private events. His knowledge and experience made every event a smooth one. An absolute pleasure to work with. His professional efforts will be an excellent addition to any team in the future.


Michael Jordan, MS, CWE | Director of Global Key Accounts, Jackson Family Wines

I am happy to endorse and recommend Mr. Michael Weida as an expert in the field of marketing and production of high quality events and entertainment. I have had the good fortune of working together with Michael on several fantastic events at Disneyland Resort. And also at The Ranch Restaurant and Saloon in Anaheim, CA. Michael is creative and professional and is unflappable, is calm under pressure and has exceeded the expectations of many over the years I have known him. He has done top line events and shows from the small intimate show to Crossroads in Chicago. The man’s contacts list is full of the brightest and best in the industry. It is with great pleasure I recommend him without reservation.