Trust MWA for all of your integrated marketing needs

Twenty years experience producing events and promotions

About Michael Weida

Developed over 20 years of sales and marketing experience, and having produced some of the finest events in the music instrument industry, Michael Weida and Associates is your go to company for integrated marketing solutions.

After a 14 year tenure at Fender Musical Instruments Corporation, Michael decided to strike out on his own and pursue new opportunities which more closely align with his personal goals. To produce world class events and promotions and to mentor other marketers to do the same.

Based in Southern California, Michael is a student of live events, and attends many exhibitions, trade shows and live concerts. As much for the entertainment value, he is always closely observing production and logistics with event innovation in mind.

Services Overview

  • Concerts/Live Event Production
  • Brand Experiences/ Activations
  • Celebrity/Artist Appearances
  • Entertainment Marketing
  • VIP Hospitality
  • Corporate Travel
  • Trade Shows
  • Conferences & Corporate Meetings
  • Visual Merchandising
  • Brand Strategy
  • Creative Direction
  • Public Relations
  • Marketing Communications
  • Budget/ROI Analysis
  • Contract Negotiations